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Message Experience Emotional Epicenter

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Every person has a unique personality, and so do brands. This personality can be distinctive or ordinary, attractive or unattractive, and engender confidence or not. Our goal is to create a fun and energetic persona for SLCC, one that is charismatic and builds both confidence and pride. The Brand Persona can be divided into two components: a description of the brand's verbal style and a description of the brand's visual style. These verbal and visual styles must work in harmony to create a distinctive brand image that moves beyond rational brand benefits and fosters emotional connections.


Witty, irreverent, clever, genuine and aspirational.

Modern, edgy, bold, daring and hip.