SLCC General Catalog 2013-2014

Marketing Management CC

CTE Certificate of Completion
37 credits minimum

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Program Description

Marketing is a major function of business with a widely diverse field of job opportunities, including retailing, direct sales, advertising, physical distribution, logistics and purchasing. Information management, customer service and public relations are important aspects of the field. Marketing continues to increase in importance in the world of commerce and industry and many managers are selected from successful marketing personnel. Students cultivate fresh viewpoints and leadership skills through an open exchange of ideas and experiences while participating in team activities and problem-solving situations.

This program is a one-year course of study surveying essentials of marketing management to include the study of business theory and principles which are important in both a national and global perspective.

Students who are interested in pursuing courses leading to a Bachelor’s Degree in Marketing Management areas should follow the courses listed in Business Associate of Science or Business Associate of Arts degrees listed elsewhere in this catalog.

Career Opportunities

Marketing Manager, Market Research Analyst, Sales Manager, Advertising and Promotions Manager, Customer Service Representative

Total Program/Course Fees

Some courses may have lab fees

Estimated Cost for Students

$150-$200 for textbooks per semester

Estimated Time to Completion

If students follow the proposed sample schedule outline, time to completion is 2 semesters.

Required Courses: (37 Credits)

Course

Title

Credits

Semesters

Prerequisite

ACCT 2010

Survey Fin Acct

3

A

 

BUS 1050

Foundations of Bus

3

A

 

BUS 2200

Bus Communications

3

A

ENG 1010 w/C grade or better

MKTG 1010

Customer Service

2

A

 

ENGL 1010

Intro to Writing

3

A

WRTG 0990 w/C grade or better or appropriate Accuplacer score

FIN 1380

Financial Math

3

A

MATH 0990 or appropriate Accuplacer score

*MGT 1020

Distribution Systems

3

A

 

*MKTG 1030

Intro Marketing

3

A

 

*MKTG 1050

Consumerism (ID)

3

A

 

*MKTG 1070

Promotion

3

F

 

*MKTG 1300

Bus Presentations

2

F

 

*MKTG 1480

Sales

3

Sp

 

*MKTG 2350

Consumer & Bus Mktg

3

Sp

MKTG 1030

*Must be competed with C+ or higher.

 

Sample Schedule

Fall Semester

Credits

Spring Semester

Credits

BUS 1050

3

ACCT 2010

3

MKTG 1010

2

BUS 2200

3

ENGL 1010

3

FIN 1380

3

MGT 1020

3

MKTG 1050

3

MKTG 1030

3

MKTG 1480

3

MKTG 1070

3

MKTG 2350

3

MKTG 1300

2

 

 

Total

19

Total

18

 

Advising Notes

Students who need to take preparatory classes to meet the requirements of first semester courses should plan on extra time to complete the program. The classes designed to assist students in reaching the skill level necessary to enter the certificate and degree programs are computer applications, MATH 0990. Any class in the preparatory skills may be waived for students who can demonstrate equivalent skills.

It is the student’s responsibility to examine each course description for details of prerequisite classes. Those prerequisites must be satisfied before class may be taken.

Program Student Learning Outcomes

Related College-Wide Student Learning Outcomes

  • Synthesize in writing and orally an understanding of marketing theory and practical application of marketing techniques.
  • Create and deliver effective visual and oral marketing presentations.

1 – Substantive Knowledge

  • Communicate effectively by working in teams and presenting analyses on case studies and business scenarios

2 – Communicate Effectively

  • Solve marketing research problems by choosing and applying appropriate mathematical techniques

3 – Develop Quantitative Literacy

  • Think critically by extracting relevant data from information resources, processing it appropriately, and drawing reasonable conclusions. By demonstrating and ability to provide solutions to marketing scenarios.

4 – Think Critically

  • Be civically engaged by participating in educational and/or service learning projects.

5 – Civic Engagement and/or Working Professionally

Department Contact Info

Management, Marketing and Culinary Arts Division

Taylorsville Redwood Campus
Business Building (BB) 234

General Information
801-957-4073

Program Information
801-957-4483

Marketing Management Department

Academic Advisor
Taylorsville Redwood Campus
Business Building (BB) 132A
801-957-4323

Program Faculty

Professors
Rolayne Day
Curtis W. Youngman

Professors
Barbie Willett

Assistant Professors
Christopher Black