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The visual style of the SLCC brand is primarily communicated through three distinct colors, two core type fonts and a unique illustration style.

SLCC's brand must cut through the overbearing clutter of visual and verbal messages in today's society. This visual brand palette is geared to do just that. There is rhyme and reason to each graphic element. The absolutely consistent use of these carefully selected visual components will assure that, over time, a powerful, well-differentiated brand will be built.

Visual Style

The overall visual style of the SLCC brand can be described as modern, edgy, bold, daring and hip.

Verbal Style

The verbal style is witty, irreverent, clever, genuine and aspirational.

To learn more about the SLCC brand, click on one of the links below: