Branding Sketches/Images

SLCC Logos

Branding Backgrounds & Color Palette

Enhancing Salt Lake Community College’s image is paramount to communicating the vision and mission of our institution.  The image, or brand, conveyed as a college will in large measure determine how our messages are received throughout the communities we serve. Branding reinforces the image, credibility, and competence of the College to every one of our audiences.

Since each department and division of the College has specific needs for printed and promotional materials and works daily to deliver information and messages, the Institutional Marketing and Communication Department has prepared the following checklist that we ask you to adhere to when creating SLCC fliers, brochures, handouts and other promotional material.

      1. The SLCC Globe.  The SLCC Globe must accompany all internally and externally distributed print materials.

      2. The phrase “AA/EO Institution” must appear on the printed material.  The placement of the phrase is based on design discretion. 

      3. Brand Typography: 
       HEADLINES: Hoefler Bold, all caps. (In some situations, Hoefler Text can be   used for headlines.) Hoefler is known for its refined, academic flair. In Web uses, Georgia should be substituted.
       BODY COPY: Helvetica Neue (new). Helvetica is simultaneously classic and progressive. Its clean, modern shapes are true to the SLCC brand persona, while being extremely legible.

      4. Illustration and Photography: Loose, line illustrations are used to represent and emphasize key brand traits, namely "edgy, daring, hip, and modern." Their uniqueness is crucial to helping SLCC differentiate itself, and build the brand. The illustrations allow us the flexibility to represent all kinds and ages of students, and do so at far less cost than photography. Black and white photography can, at times, be combined with the illustration style.

      5. Approvals for Internal Communications.  Printed materials produced by College departments or divisions for internal distribution (posted on campuses, e-mail distribution of flyers, handouts to students, staff, faculty or administrators) should go through the appropriate VP channel for approval.  (The Institutional Marketing and Communication Department is happy to provide a courtesy review of materials slated for internal distribution, at your request.  To receive a courtesy review, contact institutionalmarketing@slcc.edu. Indicate the date you are planning to finalize the flyer or brochure. Your materials will be approved no later than end of same business day). If you do not desire a courtesy review, simply facilitate approvals from within the college division or department where the material originates.

      6. Approvals for External Communications.  Institutional Marketing and Communications will review all materials to be distributed externally (to the media, to business or civic leaders, business partners, PACs, and the community-at-large). This is not meant to complicate your communication, but to enhance it by ensuring that the messages sent are as coordinated and strong as possible and represent SLCC appropriately and in a unified way.   Send materials to institutionalmarketing@slcc.edu. Indicate the date you are planning to finalize the materials. Materials received before 3 p.m. will be approved no later than the end of same business day.

      7. Follow up and questions.  For questions about branding or these guidelines, please contact Institutional Marketing at (801) 957-4103.  Please help us meet the goal of branding SLCC consistently and effectively by following these simple guidelines.  By doing so, we will all be working toward creating a strong, consistent identity for SLCC – on our campuses and in the community. 

MyPage Instructions

MyPage is SLCC’s internal Web site or “intranet” is designed to meet the needs of students, faculty and staff.  Announcements on MyPage are for college-related business, not personal messages or classified ads.  MyPage announcements appear on the homepage in two categories:

Campus Announcements:      College-Wide announcements; “need to know” announcements for all MyPage users.

 
Personal Announcements:     All other announcements, may be segmented by audience based on Banner role (student, faculty, staff and/or administrator).

Making announcements using these channels is easy!

     1.   Write your announcement.  Be sure to:

       • Include the first and last name and extension number of a contact person.

       •  Tell us your intended audience for the announcements: faculty, staff,  
         administrators, all employees and/or students.

      •   If possible, use the same style as similar announcements.

      •   Attach appropriate logo or branded graphic; do not send clipart or decorative
        fonts.

      •   If specific language must be used for legal purposes or for other reasons, be

         sure to indicate this in your email.

     2.   Send your announcement to ‘Institutional Marketing’ via Outlook.

     3.  Sit back and relax!  We’ll take care of the rest…

For event promotions, please send announcements to Institutional Marketing at least five days prior to the event to allow for adequate notification.

Institutional Marketing and Communications guarantees to respond to all announcement requests within one and a half working days from the time of receipt.  We reserve the right to edit announcements for length and style, as well as to post announcements to additional or different audiences/channels as appropriate.  We will contact you if substantial changes are needed.