Marketing Management

The Program

Marketing is a major function of business with a widely diverse field of job opportunities including:

  • Retailing
  • Online Marketing
  • Direct Sales
  • Advertising
  • Social Media Marketing
  • Physical Distribution
  • Logistics
  • Purchasing
  • Information Management
  • Customer Service
  • Public Relations

Marketing continues to increase in importance in the world of commerce and industry and many managers are selected from successful marketing personnel. Students cultivate fresh viewpoints and leadership skills through an open exchange of ideas and experiences while participating in team activities and problem-solving situations.

General education and elective courses provide training in effective oral and written communication and human relations skills. MKTG 1960, 1010, and 1050 are taught using group and team activities in the learning process to develop the students' interactive skills to build human values and ethics.

NOTE:  Marketing Management majors must complete each of the required marketing classes with a C+ grade (2.4 GPA) or higher. Students receiving lower than 2.4 in any Marketing course cannot proceed without retaking the course and achieving the minimum grade or by approval from the instructor.

Accreditation

The School of Business is accredited by the Association of Collegiate Business Schools and Programs (ACBSP). This accreditation means that the Marketing Management Department has met the high national standards established for associate degree-granting business programs.

Preparation Note

Students who need to take preparatory classes to meet requirements of first semester courses should plan on extra time to complete a certificate or degree. Classes designed to assist students in reaching the skill level necessary to enter the certificate and degree programs are MATH 0950 and CIS 1020 to build computer keyboarding skills. Classes in the preparatory skills may be waived as students demonstrate equivalent skills. Prerequisites: It is the student's responsibility to examine each course description for details of prerequisite classes. Those prerequisites must be satisfied before the designated class may be taken.

Elective Options

Cooperative education is the College program for recognizing and rewarding new learning associated with study-related employment in a business, industrial or government work environment. Credit earned from MKTG 2000 is applied toward graduation requirements as a Marketing elective credit. Contact the Cooperative Education Department at (801) 957-4014.

Clubs

Collegiate DECA is an international organization for college students preparing for a variety of careers. It benefits those seeking marketing, management, and entrepreneurial skills.  Ahmad Kareh (957-4363),  DECA Advisor, for more information.

Click Collegiate DECA to get information about the national DECA organization.

Contact Us

Management, Marketing, and Paralegal Studies
Business Building, Room 109
Taylorsville/Redwood Campus
(801) 957-4470 or 957-4483