Digital Marketing Strategist
Digital Marketing Strategist
1
12 Months
$3,625
(subject to change)100% Online
No
Program Overview
The digital marketing industry continues to evolve at a rapid pace, with global spending exceeding $600 billion annually. Businesses in every sector rely on skilled digital marketers to plan, execute, and optimize campaigns that convert.
The Digital Marketing Specialist 100% online career training program prepares you for high-demand roles such as marketing coordinator, paid ads manager, SEO specialist, social media strategist, and content marketing manager. With 12 comprehensive modules, you will gain both theoretical knowledge and practical skills to confidently manage campaigns across Google, Meta, and TikTok while understanding analytics and performance tracking.
This digital marketing program helps you develop a complete digital portfolio that demonstrates measurable ROI results. You will finish your digital marketing training with a capstone project—an integrated 90-day digital marketing launch plan—ready to showcase to employers or clients.
What you will learn
- Develop data-driven marketing strategies that align with business goals.
- Create and manage paid ad campaigns across Google, Meta, and TikTok.
- Apply SEO best practices to increase visibility and organic traffic.
- Design persuasive copy, landing pages, and automated email funnels.
- Use AI tools for market research, content creation, and campaign optimization.
- Build a professional digital marketing portfolio with measurable outcomes.
- Gain skills to launch a freelance marketing business or secure agency roles.
- Understand analytics and ROI reporting for strategic decision-making.
- Confidently present and execute full-funnel marketing campaigns.
Certification
- Salt Lake Community College Microcredential for 410 hours
Available Courses
WTTG841
Digital Marketing Strategist
Training Hours: 410
Open entry upon payment of program fee
Price: $3,625
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Job Outlook for Digital Marketing Strategists
- Digital Marketing Strategist is among the most dynamic careers of the 21st century. Survey data from General Assembly indicates a 33% talent gap for digital marketers, which signals that 33% of companies who want to hire digital marketing strategists are unable to do so.
- According to PayScale.com, early-career digital marketing strategists with 1-4 years of experience earn $54,257 in total compensation per year, on average. With 5-9 years of experience, the average total compensation is upward of $68,706. A digital marketing manager has a similar but more advanced role, often overseeing strategists or digital marketing teams, and can make upwards of $80,000 annually.
- Digital marketing strategists may also work on a freelance basis. ZipRecruiter.com places the national average salary for freelance marketing specialists at $68,970 per year. Top freelance digital marketers can command over $127,000 per year.